Vodafone General Manager on the Doro PhoneEasy 615

Vodafone General Manager says Doro's design for seniors makes "calling and texting easier than ever before"

PC World Australia 27 June 2012, Ross Catanzariti.

"There's more than meets the eye with the Doro PhoneEasy 615," said Ross Parker, General Manager of Devices at Vodafone. "A lot of care and consideration has gone into the design of this mobile phone to make activities like calling and texting easier than ever before," he said.

While the Doro PhoneEasy 615 doesn't have all the bells and whistles of a smartphone, it is nonetheless a clever phone that makes using a mobile phone an absolute pleasure."

Vodafone launches Doro's PhoneEasy 615 mobile for seniors on pre-paid for $149 or free on a $19 24 month plan.

Readers Digest Survey & Competition

Doro is currently running a survey and competition in partnership with Readers Digest Australia.

We are giving away 10 Doro PhoneEasy 615 mobile phones.

Click here to Enter

CHOICE - Aussie Consumer Watch Dog - Gives the Doro 615 the Thumbs Up

Australia's leading consumer watchdog, Choice reviewed the PhoneEasy 615 highlighting the ease of use and suitability of the phone for seniors. The emergency features (button and ICE), the camera and charging stand were also featured.

"The move to provide a simple yet effective mobile phone for users, both young and old, who do not require a smartphone, is to be commended. The Doro PhoneEasy 615 pushes all the right buttons at a reasonable price."

Choice also reviewed the PhoneEasy 410s in April 2010 and rated it at that time as best in class for seniors. The 615 is the upgrade of the 410 to 3G, a new more stylish design and adds a camera.

The Telegraph Reviews the Doro PhoneEasy 615

Great review of the Doro PhoneEasy 615 in The Telegraph today.



"Designed for seniors, the Doro PhoneEasy 615 is a simple handset with thoughtful additions. The flip-phone has large, backlit keys for easy selections and three programmable buttons for quick access to frequently called numbers. Large text is screened on its 2.4-inch colour display, and the phone not only has an extra loud ringtone but is compatible with many hearing aids.


In keeping with its seniors focus, this phone has a dial-up safety alarm.


The PhoneEasy 615 does add a few modern extras, including a 3.2-megapixel camera, Bluetooth connectivity and an FM radio, for those who want more than just a caller. Its battery delivers a talk time of up to 11 hours."

http://www.dailytelegraph.com.au/technology/budget-phones-give-bang-for-buck/story-fn7bsi21-1226386378303

Emergency Alarm Button and Example SMS

The Doro PhoneEasy 615 has an emergency alarm button that when activated (by a 3 second push) will:

1. Make a loud audible alarm sound (and on screen give the user a chance to cancel the alarm in case of a false alarm)
2. Sends a pre-set SMS message to up to five mobile numbers
3. Turns on the speaker phone and then dials those numbers in sequence until someone answers the call.

This provides protection and peace of mind to the phone user and their families. You choose who to SMS and ring. For example a husband, a neighbour, a daughter, a doctor, 111 emergency. You can program land lines and mobile phone numbers (land lands will not get SMS just the voice call).

Today I set up a Doro phone SMS message for my mother in law.. here's an example prewritten SMS names changed for privacy reasons

Emergency alarm from Jenny White. She might be at home Ph 02 8011 3138 at 130 Homestead St, Sydney. Husband John’s mobile is 04 123 4567. Now dialing her emergency contacts.

Jenny had the phone set to call her husband, her daughter (my wife), her other daughter and lastly emergency services. She was going to ask a neighbour if she could add her as a 4th contact, before emergency services.

The phone dials the numbers in sequence.

In an aged care situation or where there is active monitoring say of a patient the call could be directed to the nurses station.

Configuration steps are:

1. Menu>Settings>Emergency>Activation - standard preset is On Normal (which is a 3 second push)
2. Menu>Settings>Emergency>Numbers list - select an empty slot and choose a name from the address book or type the number manually. Repeat.
3. Menu>Settings>Emergency>SMS>Activation - typically already set to ON, turns on the SMS function ready for emergency alarms
4. Menu>Settings>Emergency>SMS>Message - write your message here.

Its recommended you tell people on the emergency list you are setting it up and test it to make sure the phone numbers are entered correctly etc. Then they know not to panic when they get the SMS! Its also good so they can see the message and know what your SMS emergency message looks like.

Then in an emergency if you can only do one thing, you press that button for 3 seconds.

cheers Batch

Doro's Retail Prize Pool - Australia

Im putting together a great Retail Prize Pool competition for Doro and need your help.
Im looking for excitement. I want this to be fun for you and for me.


Soooo get excited....  why dont you tell me what is the MEGA prize you would like to win.


At Doro we like to ask our end customers what features they need and want in their mobile phones. Then by making those phones we got to be the #1 mobile phone manufacturer for Seniors and have happy customers.


Im asking you, as our retail partners, what would you like as the BIG prize for our Retail Prize Pool? The MEGA prize.


The competition will reward everyone who sells a Doro phone in Australia, there will be spot prizes, a BIG prize, some surprise prizes.


I want this to be absolutely the best and biggest prize competition you have ever been offered by a phone company.


Please answer the survey on the top right hand side of this page.


If you fancy a prize not listed then please make your suggestion in the comments below. Love to hear your feedback and thoughts on what makes a great incentive plan for you?


cheers Batch

Doro Retail Cheat Sheet - Optus Channels Australia

The Doro Retail Cheat Sheet summarises:

1. Doro the company & the brand, the #1 manufacturer for Seniors Mobile Phones in Europe
2. The Australian Seniors Market
3. The PhoneEasy 615 - Key Features
4. The PhoneEasy 615 - Tech Specs
5. The PhoneEasy 615 - Sales Tips

Please let me know what you think in the comments below. Suggestions for improvement are always gratefully accepted.

Download the Doro Retail Cheat Sheet.

Cheers Batch

Compare the Doro PhoneEasy 615 to the Telstra EasyCall2

Here is a comparison of the Doro PhoneEasy 615 to the Telstra EasyCall2. 


Its just my working document turned into a PDF...  so no fancy graphics. :-)


You can see that across the board Doro beats the Telstra phone hands down.


Speaking of hands, just ask customers to dare to compare. Let them hold a live Doro PhoneEasy 615. No brainer. Better quality, packed with more features and designed and ADAPTED for seniors.


Doro doesn't make cheap phones. We make phones that are specifically adapted to the needs of Seniors.


Too often people are fooled (or fool themselves) into buying a cheap phone, then they find they cant hear it, see it or use it easily. They get frustrated and they dont use it. This doesn't happen with Doro phones.


cheers Batch

Manual - Doro PhoneEasy 615

Download the Manual for the PhoneEasy 615

Image Library - Doro PhoneEasy 615 3G Camera Phone

Here is a link to the image library for the Doro PhoneEasy 615

Links to Doro's Consumer Websites

Doro Australia - consumer website.


Doro New Zealand - consumer website.


Doro UK - consumer website.


Other Doro consumer websites can be found here.

Tip - Doro PhoneEasy 615 - SMS & Address Book

We recommend that when you add addresses to the Address Book you include the country code prefix. This ensures that the caller name appears on inbound calls and messages.

Just add +61 before their number in the address book, you can remove the first 0.

eg 04 123 456 789  becomes +61 4 123 456 789

cheers Batch

Welcome to the Doro Channel Support Blog

Hi and Welcome.


My name is Andrew Batchelor and Im Doro's General Manager for Australia and New Zealand. My job is to ensure that you have everything you need to sell Doro mobile phones to your 50+ year old customers.


Customer and partner satisfaction is very important to Doro. We make the world's best mobile phones for Seniors and are the #1 mobile phone manufacturer for Seniors in Europe (volume sales GFK).


General Manager for a whole continent sounds pretty impressive eh until I tell you Im an army of one!


We get lots of great support from Sweden and from our regional R&D / Quality Control office in Hong Kong. However Im your man for local sales support matters.


We have also established a Customer & Channel Support Customer Services team in Sydney. The Service Centre is currently being trained to support both end customers and enquiry from you the retailer.

The hotline number is 1800 012 959 or 02 98422 0450 if you are in Sydney.

You can also email support.au@doro.com for support.

If you need help with sales, marketing, training, POS materials, PR, advertising, sponsorship, spivs, etc then you should make contact with me. 

Andrew Batchelor 

Ph 02 8011 3138

Email andrew.batchelor@doro.com

Skype andrewbatchelor

I have already met many of you, but for those of you who dont know me yet most people use my nickname Batch.


This website has been established to support the staff selling Doro mobile phones at Optus, Vodafone, Dick Smith, Big W, Telechoice and the all other retail channels in Australia selling Doro.


Thanks for your support and I look forward to helping you sell a ton of Doro phones!


cheers Batch